I'm a digital strategist and systems thinker. I focus on building clear, effective digital infrastructure. Currently helping lead efforts to modernize the web and marketing ecosystem at a major public research university. My work sits at the intersection of brand, technology, and user experience, with a strong emphasis on measurement and coordinated, cross-channel engagement.
I care about thoughtful strategy, strong structure, and telling the right story to the right audience—wherever they are.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Why Leading Universities Are Rethinking the Web. 06/03/25
Part One. Facing the problem honestly—and choosing to lead
Across higher education, the web has become the primary stage where institutions compete for attention, deliver on their mission, and build trust with the world. Yet for many large, decentralized research universities, the web still operates like it did a decade ago: fragmented, duplicative, and disconnected from strategic priorities.
Over time, local units - colleges, campuses, research centers, administrative offices - built their own websites to meet their own needs. That worked for a while. But as the digital ecosystem grew more complex, this well-intended autonomy turned into a costly liability.
The result?
The financial, reputational, and operational costs of this fragmentation are now impossible to ignore. And the stakes are rising.
From the enrollment cliff to the collapse of third-party cookies, from AI-driven search to increasing demand for measurable ROI - universities need digital infrastructure that can flex, scale, and deliver. The web isn’t just a communications tool anymore.